What is fair and lovely?

Fair and Lovely is a skincare brand owned by the multinational consumer goods company, Unilever. It is known for its line of skin lightening and brightening products that are marketed towards individuals looking to achieve fairer skin tones.

The brand has faced criticism and controversy for promoting the idea that fairer skin is more desirable and that dark skin is less attractive. Many have accused Fair and Lovely of perpetuating colorism and promoting harmful beauty standards.

In response to the backlash and changing societal attitudes towards skin lightening products, Unilever announced in 2020 that they would be rebranding Fair and Lovely to remove references to skin whitening and lightening from their marketing. The new brand name is "Glow and Lovely."

Despite the controversy, Fair and Lovely products continue to be popular in many countries, particularly in Asia where fair skin is often associated with beauty and success. The brand offers a range of products such as creams, lotions, face washes, and serums that claim to improve skin tone and reduce dark spots.